Page 4 · AdsThe ad bureau In this edition
Ads

Audiences from real buyers. Results on paid orders.

Your order history already knows who your best customers are. Turn it into audiences for Meta and Google, and measure every campaign on orders that were delivered and paid, not just placed.

Ad results on paid orders
MetaGoogleAll
Spend₹14,200
Paid revenue₹1.62L
Paid ROAS11.4x
Platform ROAS14.9x-23%
Repeat buyers, 2+ orders4,812 people
Meta + GoogleSynced
High-value, AOV over ₹1,5001,206 people
MetaSynced
Cart abandoners, last 14 days2,947 people
GoogleSyncing
Returned and undelivered COD orders removed from revenueSynced via each platform's approved tools
Fig. Paid ROAS against platform-reported ROAS, with buyer audiences.
Meta + GoogleAudience sync
Paid ROASReturns and RTO removed
DailyAudience refresh
Opt-inNothing syncs until you switch it on
Capabilities

What the ad bureau does

Build ad audiences from repeat buyers, high-value customers and cart abandoners, sync them to Meta and Google with approved tools, and judge spend on delivered, paid orders.

Repeat buyers

Customers with two or more delivered orders, ready for retention campaigns.

High-value buyers

Set your own order value threshold and build a lookalike seed from it.

Cart abandoners

Website visitors who added to cart but did not buy, for a timely reminder.

Paid ROAS

Revenue counted only once an order is delivered and paid, so COD refusals do not flatter a campaign.

Exclusions

Keep recent buyers out of acquisition campaigns so you stop paying for people you already have.

AI product copy

Draft titles and descriptions for listings and ads, ready for you to edit and approve.

Step by step

From order history to campaign

01

Segment

Pick a ready audience or build one from order count, value, product and date.

02

Approve

See the size and rules, and switch on sync for the platforms you choose.

03

Sync

Hashed buyer details are sent through each platform's approved audience tools.

04

Judge

Campaign results are matched to delivered, paid orders in profit analytics.

How audience data is handled

  • Audiences sync only through each ad platform's approved tools, following their privacy rules.
  • Buyer emails and phone numbers are hashed before they leave Vasukart.
  • Nothing is shared until you switch sync on, and you can remove an audience at any time.
  • Your data is never used to train AI for other sellers.
Questions

Ads, answered.

Q.01Why is paid ROAS lower than what Meta shows?

A.Ad platforms count an order when it is placed. Paid ROAS removes cancelled, refused and returned orders, so it shows what the spend actually earned.

Q.02Do you run the ads for us?

A.No. You keep running campaigns in your own Meta and Google accounts. Vasukart provides the audiences and the honest results.

Q.03Can marketplace buyers be used in audiences?

A.Only where the marketplace allows it. Most marketplaces do not share buyer contact details, so audiences are built from your own store and permitted sources.

ClassifiedsBack page

Lost

One weekend, spent copying stock counts between seller panels. Finder may keep it. Seller has moved to shared stock.

For sale

Five browser tabs, barely used since orders arrived in one list. Owner now packs from a single pick list.
Wanted

Sellers tired of five dashboards. Apply within.

Tick where you sell today. We will connect them on your trial, so your first front page is printed with your own orders and stock.

14 days free · no card needed · cancel from settings

Found

₹38,600 of ad spend that looked profitable until returns were taken out. Claim it in the profit report.

Notice

Risky cash-on-delivery orders will now be checked before dispatch, not after the parcel comes back.